The mobile Internet audience is growing rapidly
66 million Russian users use it along with desktop, and 20 million already access the Internet only from mobile devices - this is 15% more than a year ago.
Pages on smartphones may load slowly
There are several reasons: an unstable network connection, low Internet speed, or the site is not adapted for mobile devices. If you have to wait too long, users will move to other sites.
We offer users Turbo technology
It significantly speeds up the loading of text, images and videos on smartphones and helps save time and megabytes of mobile Internet.
Monetization
Yandex Advertising Network
RTB blocks can display ads from tens of thousands of Yandex advertisers. It is convenient to manage blocks from the partner interface: among them is the popular and profitable Motion.
Direct advertising sales
Manage direct advertiser campaigns through ADFOX or other services.
Business model combinations
Using ADFOX, you can transfer impressions that were not purchased by direct advertisers to YAN, as well as compare the rates of all monetizers in Dynamic monetization.
Symptoms of acute pharyngitis
- A sick person may complain of fever (maximum up to 38 degrees), sore throat, dry mouth, and general weakness. It should be noted that malaise occurs less frequently than the other above-mentioned signs of the disease.
- Palpation leads to pain. In addition, you can note an increase in the lymph nodes located in the upper part of the neck.
- You need to prepare for the fact that pharyngitis may be the first sign of rubella measles, as well as scarlet fever.
Development plan
- Support for multimedia content (illustrations, videos)
- Support for third party ad networks via ADFOX
- Support for third-party analytics counters (Google Analytics, Mail.Ru, Rambler Top 100, Mediascope)
- Speed up loading Turbo pages by 4 times
- Tables, lists, quotes
- Image and photo galleries
- Displaying comments
- Embed codes for content from YouTube, Vimeo, Instagram, Twitter
- “Endless” feed (block “You may be interested in”)
- Site navigation
- Share button
- Additional advertising spaces
- Advanced analytics capabilities
- Ad rendering speed
- API for publishing content
- Call button, chats and feedback forms
- Support for content embed codes from VKontakte and Odnoklassniki
- Design customization in CSS
- Supports GIF animation and video players
- Editor for debugging Turbo pages
- Rating block
- Media content gallery with slider
- Quickly view a larger image by clicking
- Content block and anchor links
- Sidebar – new menu block
- Additional design types for the “You may be interested in” block
- Support for embedded content from Yandex.Maps and Yandex.Music
- Search form - on your website or with sending a request to search engines
- Impressions of new pages in Turbo format when following links from Turbo pages
- Product cards for online stores
- More statistics in Metrica and the ability to use goals
- Video in Turbo
- New page types
- Poll block
- Advertising optimization - new formats
- The ability to place a product on Turbo pages in one click so that the user does not leave the accelerated version of the store
- Custom blocks
- Authorization
- Possibility to leave a comment
- Advanced features of Metrica
- Feedback from webmasters
Atrophic pharyngitis
In many situations, subatrophic pharyngitis is diagnosed. With this disease, the mucous membrane of the pharynx can become thin and dry. In many situations, it becomes covered with mucus, which has completely dried out. Vessels can be seen on the mucous membrane. With exacerbation of the disease, swelling of the mucous membrane may occur. At the same time, the clinical picture does not appear clearly.
It is imperative to take care of prevention. To do this, you need to understand the reasons that have already been mentioned.
Hardening
You must exclude harmful factors, namely smoking and drinking alcoholic beverages. In addition, you should take care of strengthening your immune system and breathing properly through your nose. When contacting an experienced doctor, you should prepare for the fact that you may be prescribed immunocorrector drugs, IRS-19.
The room must have humidified air
A sore throat may appear immediately after you wake up. In this case, you are most likely sleeping with your mouth open. In this regard, an optimal level of air humidity should be maintained. In most cases, the air enters the throat and lungs after it has been humidified in the nose. However, if you breathe through your mouth, you miss an important step. The throat dries out, after which unpleasant sensations appear.
Take care to raise the head of the bed
With the reflux of stomach acids. This also turns out to be an unfavorable factor. Stomach acids irritate sensitive tissues. You can take care to raise the head of the bed and ensure that the head end is raised 10 to 15 centimeters above the foot end. At the same time, don't just put a pillow under your head, as bending it over will only make the situation worse.
Avoid eating 1-2 hours before bedtime
You should not eat or drink a couple of hours before bedtime. Do not put unnecessary strain on your stomach. By following this rule, it is possible to reduce the risk of the disease.
Unfortunately, granulosa and even purulent pharyngitis can be caused by poor oral hygiene. You should only use a high-quality and new toothbrush. When gums become damaged, bacteria can get inside. This is how inflammation in the throat develops. The ideal frequency of changing your toothbrush is once a month. Do not store the brush in a damp bathroom.
What we plan to do before 2020:
Expanded appearance customization options
We have started testing the display of elements created by site owners.
For example, Turbo pages can have complex interactive components using JavaScript, such as diagrams of the placement of chess pieces or players on the field. But there should be more tools that allow you to flexibly customize Turbo pages - and we, of course, will continue to add them. Please tell us what kind of customization is required for the Turbo pages of your website - leave your contacts in this form, and a specialist from the development team will contact you to clarify the details.New opportunities for online stores
Online payment and shopping cart will appear in the e-commerce arsenal. Moreover, in the Turbo version of the store you will be able to make purchases directly from the list of products, and after going to the cart, select delivery options. We will add the ability to pre-fill fields (for example, name or contacts) to the order form - if the site visitor is authorized in his Yandex account. It will become more convenient and easier for users to interact with the Turbo version of the store - there will be fewer failures and more conversions.
Advanced analytics in Yandex.Metrica
The Metrics Webvisor tool will help you analyze in detail the behavior of visitors to Turbo pages.
It records the actions of visitors on the site and shows them in video format - this way you can identify problems in navigation, logic and usability, and as a result, increase site conversion. Metrica will also feature new reports to analyze the effectiveness of the Turbo version of online stores.New blocks and widgets on Turbo pages
By the end of the year, Turbo pages will have:
a multi-level menu,- customizable dynamic forms,
- Apester platform embeds for surveys and quizzes,
- cards for grouping content on a page,
- possibility of fixing the site header,
- Scrolling support when viewing an image gallery,
- “Expand” button to view articles on the desktop,
- “breadcrumbs” to facilitate navigation on the site,
- opportunity to comment on articles.
And new widgets - including Market and Zen widgets
- will increase traffic and expand the site’s audience.
New advertising formats and optimization opportunities
- will appear with a parallax effect
, which will be placed under the site content. The content of such an ad unit appears from underneath the content as the user scrolls the page. The advertisement begins to appear smoothly from the bottom of the banner, and when scrolling, it gradually opens, after which it is just as smoothly and neatly hidden under the content.
Fixed horizontal sticky blocks.
for Turbo pages. This is a new tool for A/B testing of advertising designs with automatic selection of the most profitable option for each site visitor, which is currently undergoing closed beta testing. It will allow you to choose the optimal design of contextual advertising for a specific site.
on Turbo pages, we optimize advertising placements and other parameters so that auto placement brings you more income.
Diagnostics
To cure the disease it is necessary to conduct a thorough diagnosis. As a rule, the diagnosis is made by a doctor based on complaints, pharyngoscopy (examination of the throat) and medical history:
- if the form of the disease is hypertrophic, then hyperplasia of lymphoid tissue is determined;
- with acute pharyngitis, redness of the palatine arches and the posterior wall of the pharynx, and an inflammatory process of lymphoid granules are observed;
- the atrophic form of chronic pharyngitis is characterized by thinning and drying of the mucosa, which is injected with vessels and covered with mucus having a dry consistency.
To identify the type of pathogen, a swab is taken from the pharynx for bacteriological and virological analysis.
Throat is red and hurts from ARVI
Due to the instability of the hormonal cycle, women have less resistance to infectious diseases. Scientists associate this with the reproductive system and the work of sex hormones - estrogen and progesterone. There are different types of infections that affect the throat.
Transmitted by airborne droplets from a sick person. They actively reproduce under stress, low immunity and a strict diet. Viral diseases are accompanied by cough, pain and redness of the throat, fever, aching joints, weakness, fever, runny nose or nasal congestion.
ARVI is a common cold that affects the upper respiratory tract. Cold symptoms appear gradually. The virus first enters the respiratory system, causing:
- sore throat,
- sneeze,
- runny nose,
- lacrimation.
In addition, the temperature may rise. Then, as the virus enters the bloodstream, chills and headaches begin.
Basically, symptomatic treatment is used for ARVI. These are nasal drops, drugs with antipyretic and analgesic effects, various cough syrups and throat sprays. In case of severe illness, antiviral drugs are taken.
Here are some tips to help you recover faster:
- Keep your body warm at all times.
- When coughing, inhale by adding eucalyptus or sage oils to the water.
- For sore throat, gargle with rotokan.
- Rinse your nose with a weak saline solution.
- Drink a lot of water, about 3 liters. in a day.
Treatment
The prescription of medications, procedures, and physiotherapy is always carried out individually, according to established protocols. This is especially true for pregnant women - the use of medications varies depending on the trimester. There are age restrictions for children.
Drug treatment
Purulent pharyngitis is almost impossible to cure without antibiotics. However, it is unacceptable to take them without a doctor's permission. Which ones are the safest:
- Bioparox. The effectiveness of the spray is due to the possibility of penetration of antibacterial microparticles into the mucous membranes of remote areas of the pharynx, bronchi, and lungs. The medicine destroys pyogenic bacteria (streptococci, pneumococci, staphylococci), fungi, and viruses. It has analgesic, anti-inflammatory properties, and relieves swelling of tissues.
- Penicillins: Amoxicillin and Ampicillin are strong antibiotics, but can cause allergies.
- Cephalosporin and analogues are practically safe for the body and are deadly for putrefactive bacteria.
- Antiseptic antibacterial lozenges, lozenges: Lizobakt, Tantum Verde, Neo-angin, Faringosept.
- To irrigate the throat with purulent pharyngitis, local sprays are prescribed: Chlorophyllipt, Miramistin, Angal S.
- Antifungal drugs: Fluconazole, Amphotericin, Ketoconazole, Nystatin.
- Medicinal solutions for removing pus when gargling: Furacilin, Chlorhexidine, Stopangin. Miramistin, Eucalyptus tincture, Rotokan, Stomatidin, hydrogen peroxide.
- Antipyretics: Nurofen, Ibuprofen, Panadol, Paracetamol.
- Inhalation solutions: mineral water, saline solution, Tonsilgon, Interferon, Furacilin.
Inhalations with a nebulizer are allowed only in the absence of high temperature.
Folk remedies
The centuries-old practice of using medicinal herbs against purulent pharyngitis is confirmed by official medicine. Decoctions and infusions of plants are sometimes much more effective and safer than chemicals. But uncontrolled use can lead to an allergy attack, therefore, only in consultation with a doctor.
Pros and cons of traditional medicine
List of the most bioactive herbs in destroying pathogenic microbes and cleansing pus in children and adults:
- calendula;
- sage;
- eucalyptus;
- chamomile;
- aloe;
- mint;
- Oak bark;
- willow bark;
- plantain;
- cornflower.
Recipe for rinsing solution: 1 tbsp. l. herbs are brewed with 300 ml of boiling water. Leave in a tightly sealed container for half an hour and then filter. Then dilute 1:1 in water. You need to gargle every 2 hours. Do not swallow.
You can breathe over the warm soda solution.
This action promotes the separation of purulent dried crusts in follicular pharyngitis.
To reduce high fever, you should drink warm linden and raspberry tea more often, and it will also save you from dehydration.
Reasons, provoking factors why the disease becomes chronic
The main causes of chronic pharyngitis include the following:
- incorrect or untimely treatment of acute pharyngitis;
- chronic inflammation of the nasopharynx and upper respiratory tract;
- allergic reactions;
- pathologies of the digestive organs, which are characterized by the entry of acidic stomach contents into the esophagus;
- constant exposure to harmful factors - dry, dusty or dirty air;
- systematic consumption of cold or hot foods;
- bad habits – smoking, drinking alcohol;
- surgical treatment of tonsillitis – the cause may be removal of the tonsils (tonsillectomy);
- certain endocrine pathologies - diabetes mellitus, damage to the thyroid gland;
- uncontrolled use of vasoconstrictors - such drugs cause thinning of the mucous membranes.
Negative influences most often lead to relapses of pathology. These include cigarette smoke, hypothermia, consumption of sour, spicy and salty foods.